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Grow the Right Business Relationships One Nudge at a Time.

 
 
 

What is Nudge?

 
 
 
 


Social Networks are Exploding…

 

But most social connections are weak.

FACT: weak connections offer the best opportunities, exposing you to different people and interests.

You can't meet them all, so to stay in touch you need to exchange coffee for content.

 

You Need to Invest in Growing the Right Relationships

Earlier Relationships

Early relationships position you as a trusted advisor

Higher Relationships

Higher relationships help you communicate business value

Active Relationships

Active relationships mean people read what you send

 
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Nudge is a simple way of growing the right relationships from your network of weak connections.

 


What is a Nudge?

A Nudge is a message sent to contacts that combines:

Right Person

Who in your network should you nurture now?

Right Time

What has happened to make "now" important?

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Right Message

What content aligns with their interests?