Social Networks are Exploding…
But most social connections are weak.
FACT: weak connections offer the best opportunities, exposing you to different people and interests.
You can't meet them all, so to stay in touch you need to exchange coffee for content.
You Need to Invest in Growing the Right Relationships
Early relationships position you as a trusted advisor
Higher relationships help you communicate business value
Active relationships mean people read what you send
Nudge is a simple way of growing the right relationships from your network of weak connections.
What is a Nudge?
A Nudge is a message sent to contacts that combines:
Right Person
Who in your network should you nurture now?
Right Time
What has happened to make "now" important?
