I’ve always been an advocate of Twitter as it provides a solid platform for me to learn, engage and share my thoughts around topics that I advocate both personally and professionally. Twitter is becoming my 3 minute go-to briefing resource before I meet with anyone. It splits an interesting [...]
According to the 2015 Content Marketing Institute Benchmarks, Budgets, and Trends Report, 86% of B2B marketers are using content marketing to strategically attract customers and drive sales. According to the same report, only 38% of B2B marketers felt that their content marketing initiatives [...]
Time is a startup’s most precious asset. You raise capital to extend time. You work like crazy to not lose any time. You hire great people to maximize time. But time is unstoppable, ruthless, and unrelenting. So what do you do if you are running out of time? 1. Hire Another Person [...]
It’s August 10, 2015 around 11 AM and the number of blog posts written today is around 1.8 million, climbing nearly 100 posts every second. That’s a lot of content hitting the web every single second. It’s no surprise that the creation of content for B2B organizations continues to skyrocket [...]
How many times have you received the age old “just touching base” email? Now think about how many times you’ve ever responded to one of these? In a time when we have the ability to find out nearly everything about someone with the social tools at our disposal, why are we still getting our base [...]
